Joanne Greenbaum: I'm Doing My Face in Magic Marker
From inception to completion, an artist book thoroughly designed by Lauren K Muller to accompany Joanne Greenbaum's 2019 solo exhibition I'm Doing My Face in Magic Marker at Rachel Uffner Gallery.
Every image within each spread is thoughtfully chosen and placed, allowing you to experience Greenbaum's process and latest works up close, with whimsical intrigue.
Published on the occasion of
I'm Doing My Face In Magic Marker
at Rachel Uffner Gallery
November 10, 2019 -February 23, 2020
Full color, 50 pages, 5.5" x 8.5"
Edition of 250
Net-a-Porter x JW Anderson
I've crafted a story that follows a young woman throughout the day, wearing the Net-a-Porter x JW Anderson capsule collection.
Incorporating visual, written, and spoken elements, this vignette aims to evoke an overall sense of ease, presence and ownership over one's own self amidst a fast-paced world.
Inspired by the collection's steadfast emphasis on "Art for Art's Sake," reclaiming the power of aesthetic value by allowing art to speak for itself, my narrative takes a moment to breathe in the visceral air of simply being and allowing our existence to be enough.
Appointing a thought to each image, she invites us into her inner monologue while navigating the day with the graceful form and fluidity of the Net-a-Porter x JW Anderson silhouette.
Paying tribute to the fleeting beauty of the speed at which both cars and time travel- she simultaneously relishes in relinquishing attachment to any one place or moment. Moving at her own pace, in harmonious presence within her surroundings, she is the core of self expression; freedom.
Concept/Poetry/Spoken Word by Lauren K Muller.
All imagery shot by Curt Saunders.
Video edited by Lauren K Muller.